— Hello!
You’ve Spotted Me – NoW Hire Me!
You’re here because you saw me, Baden Roth, on a billboard.
Not just any billboard—but one bold enough to stop you in your tracks.
YES! it’s true. At just 14 years old, Alice Cooper hired me as a content creator to photograph his tour. My images and story landed in Rolling Stone, and that moment kicked off a 20-year career in content, campaigns, and cultural storytelling.
This billboard campaign? It’s not just self-promo—it’s strategy.
Built from the ground up with the support of Pattison Outdoor, this is my way of saying: I’m not waiting around for LinkedIn algorithms or black-hole job portals. I’m here to create impact—not just apply for it.
I’m looking for the next brand ready to go bold—whether it’s a Marketing, Communications, PR role, or leading a national campaign. —if you’re after someone who turns ideas into impact and impressions into results, you’ve just found them. – Inspire The Inspired
Let’s talk.
I’ve Rebuilt Brands – Travelocity & The Roaming Gnome
It all started with a single tweet. In 2012, I snapped a photo of the iconic Roaming Gnome at the Vans Warped Tour—and it went viral. That unexpected spark launched my journey as the Brand Director for Travelocity, where I transformed a quirky travel mascot into a global phenomenon.
From that moment on, I led the charge on internationally recognized campaigns that took the Roaming Gnome across the world—crafting bold, memorable narratives that generated millions of impressions, unlocked premium brand partnerships, and cultivated priceless brand equity.
The Roaming Gnome didn’t just travel—he became a cultural icon, even landing a mention on Jimmy Fallon!
I’ve Connected Movie Lovers With F18 Fighter Jets
(After a PANDEMIC)
How do you get movie lovers back into theatres after a pandemic?
You team up with Paramount Pictures to launch an advance screening of Top Gun: Maverick. And if you’re feeling the need—the need for speed—you figure out how to get two F-18 fighter jets to do a flyover on opening night, right in Calgary, in partnership with the Calgary Airport Authority & The Springbank Airport and clear a lot of red tape to make it happen.
All to connect movie lovers to the movie of the summer in a way they’d never forget.
Oh—and did we mention? I also interviewed the cast about what it was like prepping for and filming this epic blockbuster that saved Hollywood?
THE BRAND STORIES
Capturing Elton John’s FINAL Tour
When Elton John follows your career from the start—and you photograph him at a one-off show in Sarnia—you don’t expect a call years later asking, “Want to capture my final U.S. tour?”
You say YES! Then you’re published world-wide!
Authentic With Famoso Pizza – nationally
Why not be inspired by the 90s British children’s television show Art Attack and use the power of authentic ingredients and storytelling to share customer experiences across Canada—even hiring local artists to create portraits using pizza sauce, basil, and cheese and increase pop-ins by 125% throughout the hot summer months of July & August!
High Profile & Red Carpets – SPOTTED
I work with leading media outlets including Getty Images, ZUMA Press, WENN, Shutterstock, and the Canadian Press—covering some of the world’s most high-profile events, from the Oscars and Golden Globes to TIFF and the JUNO Awards, & now the only Canadian outlet to fully cover EUROVISION in Basel Switzerland – 2025!
My work has been published internationally in Forbes, The Daily Mail, The New York Post, The Telegraph, The Times (UK), as well as across Canada in The Globe and Mail, The National Post, The Calgary Herald, Maclean’s, and Hello! Canada.
Taylor Fladgate Partnership – Travel & Culture
In 2023, I led a high-impact creative residency with the Taylor Fladgate Partnership and WOW Porto—immersed in the Douro Valley harvest to craft a brand-rich content campaign. From vineyard to cellar, I captured the season’s story and translated it into multi-platform marketing for global partners including Air Canada, Travel Alberta, EU-CIB, and The Canada Council for the Arts—seamlessly blending wine, tourism, and international storytelling.
ON AIR WITH SARAH CROSBIE OF 770 CHQR CALGARY
